Search for your company name on google. What did you find? Yes, it shows your company details like phone number, location, category of business etc on the right hand side of the browser. Most of the businesses are already listed on google.
Also, if you search for any service, product or keyword, the top 3 results after the ads are occupied by google business listings also called as places.
Google is now more focused on local results enabling better customer experience. For example, if you are looking for a salon in Dubai marina, it doesn’t make any sense if you see the salons in Karama. Hence, google shows businesses which are relevant for your search query and this is where local business listings come in place.
And if you are a local business or store, you can never ignore your google business listing. You can optimize your google my business listing and do a lot with your profile. For example, you can post photos of your business; add products or services, post your promotions or offers, and much more.
In my next article, I will discuss more on how to optimize your google my business listing to attract more customers for your business.